epi modernises its communication media and optimises content for its members
As epi is mainly made up of volunteers, and even though their contributions are highly appreciated, the nature of voluntary activity means that there are limitations on organised, structured and effective communication.
The efforts of our members have been stretched to the limit when it comes to modernizing and developing epi communication network, as well as publicizing the work of epi committees to its 12,500 members in 38 countries.
For this reason, epi has asked the Communications Agency Fargo (https://en.fargo.agency) to professionalise and structure its communication with its members and, to a lesser extent, with external institutions.
The objectives and challenges are to strengthen communication between you and the epi
This will include: making the website an essential source of information for members reviewing the organisation and ergonomic aspects of the websites, and reviewing the other communication tools used by epi, such as the annual report and the slideshow/country.
To this end, this new communication strategy will involve creating and enriching communication channels in order to raise awareness:
- to inform the members of the work of epi (committee news, "epi Information")
- to encourage members to consult epi’s main online communication channels (website, LinkedIn).
Then, we will focus on the optimising:
- professional expertise, by means of members' articles and
- the institutional content emanating from the various committees and the management of epi.
Finally, we will adapt the content for the various distribution channels and assist in publication on the appropriate media:
- epi information, LinkedIn, each linked to the other.
Note from the Editorial Committee: We are grateful to Fargo for providing the above summary of the work on which they are about to embark on our behalf. We on the Editorial Committee have had two useful meetings with Fargo already, and we look forward to seeing how they can assist us in sharing news, information and opinions with our fellow members. We are open to all ideas.